How to Get the Blue Checkmark on Social Media

boost.inc gets you the blue checkmark on Instagram and Facebook by handling legacy verification end to end through our internal platform relationships and reps, building and submitting a notability-backed case, and we never ask for your password or login.

The blue checkmark is one of the clearest trust signals online. When someone lands on a verified profile, they stop wondering whether the account is real. That single mark changes how partners, press, customers, and audiences treat you. Below is exactly how verification works, what the platforms actually look for, the honest reality of doing it yourself, and how we move a case faster and more reliably than the in-app form.

Key facts

What is the blue checkmark, exactly?

The blue checkmark is a badge Instagram and Facebook place next to an account name to confirm it is the authentic and notable presence of the public figure, creator, celebrity, or brand it represents. It is not a status purchase and it is not a popularity score. It is the platform telling everyone who visits that this account is the real one.

Legacy verification is the merit-based blue check granted because an account is authentic, unique, complete, and notable, as opposed to a paid subscription badge. It is the version most people mean when they say they want to "get verified," and it is the version we work on across Instagram and Facebook.

It helps to separate the two badges that look similar. Meta now also offers a paid subscription, Meta Verified, that adds a badge and account features for a monthly fee (see the Meta Verified overview). That is a different product with different rules. Our focus is legacy verification, the badge earned through authenticity and notability rather than a recurring charge.

What do the platforms actually look for?

According to the Instagram Help Center, an account being considered for a verified badge is reviewed against a few core conditions. The account must be authentic, representing a real person, registered business, or entity. It must be unique, the singular presence of that person or business, with limited exceptions like language-specific accounts. It must be complete, meaning public, with a bio, a profile photo, and recent activity. And it must be notable, representing a well-known and highly searched-for person, brand, or entity.

Notability is where most applications live or die. The platforms document that they assess whether an account is in the public interest, and they weigh whether the person or brand has a presence in the news. Independent press coverage is the cleanest way to demonstrate that. A searchable record of articles in recognized outlets tells the review process that you are a genuine public figure or business, not an aspirational one.

Two honest caveats. First, the platform documents the conditions, but it does not publish a points formula or a guaranteed outcome. Meeting the conditions improves your odds, it does not entitle you to a badge. Second, follower count alone is not the bar. We have seen large accounts denied and modest accounts approved. The difference is almost always the strength and verifiability of the public footprint.

How do you get the blue checkmark yourself?

You can request verification directly inside the app, at no cost. Here is the documented path, drawn from the platforms' own help centers.

On Instagram, you open your profile, go to Settings, then Account, then find Request Verification. You enter your full name, provide a form of identification, and submit. The Instagram Help Center notes that requesting a badge does not guarantee one and that requests are reviewed against the conditions above. On Facebook, the process runs through the verification request form documented in the Facebook Help Center, where you select a category, provide identification, and can attach supporting material.

Now the honest part. The platform documents that you can submit a request. It does not document how long review takes, and it does not document why most requests are denied. In practice, outcomes here are unpredictable. Many requests sit unanswered for weeks. Many come back denied with no explanation and no clear path to fix the gap. People reapply, get denied again, and never learn which condition fell short. The DIY route can work, especially if you already have strong press and a clean profile. But it is slow, opaque, and offers no feedback loop, which is the single most frustrating part of doing it alone.

That gap, between a documented form and an undocumented decision, is exactly the gap we close.

How does boost.inc get the blue checkmark for you?

We treat verification as access plus process, not a trick. We use established internal relationships and reps to move your case through review, and we build the case so it reads the way the platform wants it to read. You never hand over a password, a login, or account access. That is a firm line, and it is also a core safety point: anyone who asks for your credentials to "verify" you is not someone you should trust.

Step 1: Eligibility review before you commit

We start by reviewing your live profiles and any press or notability signals you can share. We tell you plainly whether the case is ready, what is strong, and what is missing. If you are not yet eligible, we say so and explain what would change that, often a short press track record built first. You do not pay into a case we do not believe we can move.

Step 2: We build the case

We tighten the profile to meet the documented conditions, authentic, unique, complete, and we assemble your notability evidence into the form review responds to. Where press strengthens the case and you do not have enough of it, we can build that record through our editorial relationships first, so the verification submission stands on real, searchable coverage. This is where many DIY attempts fail: the request goes in thin, with nothing for the reviewer to anchor to.

Step 3: We submit and manage the case to a decision

We submit and work the case through our internal channels, then manage it to an outcome rather than leaving it in an anonymous queue. You stay informed. We quote turnaround per case up front, because notability and current platform conditions genuinely vary, and we will not invent a number to win the work.

Who is this for?

This is for founders and operators at tech and AI startups who need their public profiles to read as legitimate when partners, press, and customers look them up. It is for creators and influencers whose growth and brand deals hinge on being unmistakably the real account. It is for executives, Wall Street professionals, and public figures building a credible, searchable presence. And it is for brands and small businesses tired of being confused with impersonators or fan pages. If your name carries weight and you want the badge that proves the account is yours, this is built for you.

What should you prepare?

Have your profiles live and public, with a consistent name, a clear bio, a real profile photo, and recent activity. Gather every notability signal in one place: press articles, recognized work, awards, a Wikipedia entry if you have one, and any coverage that shows up when someone searches you. The more verifiable your public footprint, the stronger the case. If the footprint is thin, that is a solvable problem, and it is the first thing we address.

You can review the full scope of what we handle on our services page, see how the badge work runs on our verification page, and when you want press built into the case, our press desk handles the angle, the drafting, and the placement so it is no stress on your end.

Getting started

Verification rewards a real, notable, well-presented public presence, and it punishes guesswork. We remove the guesswork. We review your case honestly before you commit, build the notability the platforms actually weigh, and move the submission through our internal relationships to a real decision, all without ever touching your login.

When you are ready, start a request at /account?mode=register. Every case runs through a secure account so we can review your eligibility, scope the work, and give you a clear, per-case turnaround before anything moves. You can also open a case directly from our request page once your account is set up.